Gamepass pricing
Roblox Gamepass Pricing Guide
Most creators price gamepasses by guessing. That is weak execution. Good pricing starts with player value, conversion rate, and expected revenue after creator share.
The wrong way to price a gamepass
Do not blindly copy competitors. A 499 Robux pass can work in one game and fail in another because traffic, trust, retention, and buyer intent are different.
Better pricing framework
| Price range | Best use | Risk |
|---|---|---|
| 25–99 R$ | Low-friction impulse purchases | Needs volume |
| 100–299 R$ | Useful boosts, cosmetics, convenience | Must feel clearly valuable |
| 300–799 R$ | Premium perks or VIP benefits | Lower conversion rate |
| 800+ R$ | High-value bundles or prestige offers | Easy to overprice |
Basic formula
Estimated USD = price in Robux × buyers × creator share × DevEx rate
Example
A 299 Robux pass with 500 monthly buyers creates 149,500 gross Robux. At a 70% creator share, that becomes 104,650 Earned Robux. At $0.0038/R$, the rough cash value is about $398.
Test your gamepass price
Use the calculator to compare prices, buyer counts, creator share, and estimated DevEx value.
Open Gamepass Calculator